According to a new 2022 US Photo Printing Study from Rise Above Research, most US consumers still print photos, despite the ability to view and share the photos electronically on mobile devices or computers.
The 25-34-year-old age group has the highest percentage of consumers who print photos, but it’s especially encouraging to see the high proportion of teenagers and young people under age 24 who print photos.
Those over age 55 are the least active photo printers, but they still drive the market by requesting prints from others. Consumers print photos for a wide variety of reasons, such as for display in the home and to give to others as gifts, but the study also found that over a third of those who print photos believe that prints are the best way to view and save important photos.