Innovations in Photo Imaging \u2013 A Grassroots Initiative :: Photo Industry Initiative Created To Drive Output of Photo Products<\/p>\n
Working Together to increase awareness among consumers<\/p>\n
Bonita Springs, FL December 13, 2010 \u2013 Leading photo imaging industry suppliers have
\nformed a consortium under the name of Innovations in Photo Imaging to remind American
\nconsumers about the importance and convenience of creating keepsakes at retail or online
\nthat are uniquely personalized with a photo. There is no substitute for the emotional
\nconnection achieved through the cherished memories of people, events or scenes revived
\nevery day through products featuring photographs. As solutions are developed to make
\nimaging even more fun, fast and inviting, consumers will further enjoy the emotional benefits
\nof photos and output.<\/p>\n
The initial thrust of the promotion will emphasize the emotional appeal and value of getting a
\nprinted photo item; explain the ongoing advances in simplifying the creation process for
\npersonalized photo products so that consumers are not discouraged by initial difficulties or
\nprevious experiences; and provide an overall promotion of outputting photo products. In
\nsummary the aim is to simplify the process, sell the emotion of photo output, and then sound
\nthe trumpet, causing consumers to once again enjoy the virtues of life memories. The
\nsuccess of the program will be measured by media coverage that is achieved as well as
\nfeedback from retailers about increasing photo sales among their customers.<\/p>\n
Under the umbrella banner of Photo Gifts are Fun: Make One the consortium will initially
\npromote the variety of items that can be made using photos, such as greeting cards, mugs,
\nphotobooks, calendars, multi-image prints, clothing and accessories, writing pads and even
\njewelry. This will run through the first quarter of 2011, covering the various celebrations of
\nValentine\u2019s Day, Easter, Passover and Mother\u2019s Day. At the outset the consortium will
\ndevelop promotional programs, including a Website and Facebook page, focusing on the
\nU.S.A. Once established, the consortium expects to expand its activities to include North and
\nSouth America, Europe, Asia and the rest of the world. Photos are universal in their appeal
\nfor social currency, gifting, and prominent display as well as to provide an archive of life
\nmemories that stands the test of time.<\/p>\n
The goal of this grassroots initiative is involve all industry members in making consumers
\naware of the wide range of products that can be made with photos and encouraging them to
\ntry creating these products. To assist in this effort, the Website will contain a variety of
\neducational and promotional materials already prepared by members of the consortium. A
\nPowerPoint presentation that can be used by industry members for appearances before
\ncommunity, business and social organizations will also be developed. These promotional<\/p>\n
tools will also be available to members of the media, such as reporters for TV, radio,
\nmagazines\/newspapers and blogs. Individuals within member companies as well as PMA and
\nIPI offices and directors will be made available for interviews. Ultimately the consortium
\nwill leverage the power of social media, blogs and forums, viral campaigns and local media
\nto drive the messaging. In this way the strongest advocates for photo products and photo
\ngifting becomes the consumers themselves, heralding the emotional benefits to all their peers.
\nFounding companies of the Innovation in Photo Imaging consortium are: Eastman Kodak,
\nFujifilm North America, Hewlett-Packard, IPI \u2013 Independent Photo Imagers, Inc., Noritsu
\nAmerica Corp., PMA \u2013 Photo Marketing Association International; Unibind\/Peleman
\nIndustries and Xerox Corporation. Don Franz, Publisher of Photo Imaging News, has been
\nasked to serve as Secretary\/Treasurer, providing the administrative support. Membership is
\nopen to photo industry suppliers, with PMA and IPI representing the interests of retailers and
\nother professional photo output service providers.<\/p>\n
\u201cI have been very gratified by the willingness of the member companies of this consortium to
\nwork together for the benefit of all photo service providers,\u201d commented Kodak\u2019s Mr. Brad
\nKruchten, who was elected as the first president of Innovations in Photo Imaging. \u201cWe have
\nassembled a dynamic group of people who are passionate about photo retailing and their
\nenthusiasm is contagious.\u201d<\/p>\n
Noted Mr. Manny Almeida from Fujifilm North America and designated the first Vice Innovations in Photo Imaging \u2013 A Grassroots Initiative :: Photo Industry Initiative Created To Drive Output of Photo Products Working Together to increase awareness among consumers Bonita Springs, FL December 13, 2010 \u2013 Leading photo imaging industry suppliers have formed a consortium under the name of Innovations in Photo Imaging to remind American consumers about […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\n
\nPresident of Innovations in Photo Imaging, \u201cWe have chosen to try to inform all levels of
\npicture-takers through viral marketing and personal involvement of the almost unlimited
\nvariety of products that can be personalized with photographs. Our goal is to encourage them
\nto consider creating a unique photo product, knowing that once people become involved in
\nthe process of making these products they tend to become repeat customers.\u201d
\nMore information is available at:\u00a0http:\/\/www.innovationsinphotoimaging.org<\/a><\/p>\n
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