Smartphoto group NV, the innovative European player in personalised e-commerce, came to a final agreement regarding the acquisition of Frucon2 NV from entrepreneur Benny Sintobin.

Frucon2, located in Ardooie, Belgium, is one of the online market leaders in Europe in the sale of personalised gift packages with chocolate, beer, fruit or flowers for companies and consumers, with websites such as Gift.be and GiftsforEurope.com. In addition, Frucon2 offers with Nayan as agency a unique full service for international brands looking for growth.

The company is one of the pioneers in e-commerce for brands in Belgium. In 2020, Frucon2 had a turnover of approximately € 12 million. Smartphoto expects Frucon2 to make a positive contribution to the group results as early as 2022.

This acquisition combines Frucon2’s knowledge of the gifting market, customer focus and e-commerce know-how with smartphoto’s knowledge of consumers, technology, marketing and production of personalised (photo)products.

“We are delighted to welcome the team of Frucon2 so that we can combine our strengths for the benefit of our customers across Europe. Frucon2 brings us not only huge know-how around gift packages, but also strong e-commerce competence through their Nayan full service approach. This, combined with a corporate culture that, like us, is focused on customer satisfaction and growth, will take us to a new level. Moreover, we will use the knowledge of Frucon2 as a springboard for expanding our new B2B initiatives.”, said Stef De corte, CEO smartphoto group.

Benny Sintobin, CEO of Frucon2 adds: “We are very proud to become part of one of the largest and leading companies for personalised products in Europe. This combination allows us to further extend our range with such products for the benefit of our customers.”

The transaction was completed today. Both the management and all employees of Frucon2 will become part of smartphoto group, but they remain to operate as a separate division under their own brands Gift.be, GiftsforEurope.com and Nayan.

Smartphoto group acquires 100% of the shares of Frucon2 NV, for a price of € 4.65 million of which € 4.15 million in cash and € 0.50 million in treasury shares smartphoto group.

Smartphoto group, profile

Smartphoto group, the innovative e-commerce group, is active in 12 European countries and today focuses mainly on consumers. The shares of smartphoto group are traded on Euronext Brussels (ISIN BE0974323553, ticker symbol SMAR).

Smartphoto group is active today in B2C e-commerce with affordable, personalised high quality products such as gifts, cards, photo books, photo calendars, prints and wall decoration, under the name smartphotoTM.

Frucon2, profile

Frucon2 is one of the online market leaders in Europe of personalised gift packages with chocolate, beer, fruit or flowers for companies and consumers, with websites such as Gift.be and GiftsforEurope.com. In addition, Frucon2 offers with Nayan as agency a unique full service for international brands looking for growth.

For additional information

Internet: www.smartphotogroup.com